Services

Custom marketing and events support for outdoor recreation and community-building organizations across the Kootenay Rockies.

Marketing
Plans

Marketing Plans are the first step if you have no idea where to begin or need a fresh outlook. I'll look at what you've been doing, evaluate what works, and cross-reference your efforts with similar organizations. You'll get a custom plan that serves your specific needs and budget - whether you want to keep ongoing work in-house, or contract out the hard stuff.

Starting at $850 plus GST - Generally, only 1-2 plans are available per month based on my availability.
  • Marketing audit and audience profiles are based on data from your accounts, and help both of us understand where you're at.

  • The plan will outline the structure and routines that will make it easier to maintain consistency over time - which translates to more effective marketing for significantly less money.

  • The Reporting Template will help you take control over your marketing in the long term - whether you DIY it or hire a contractor.

Monthly
Management

Monthly management plans are for outdoor recreation brands who have a clear idea of what they want to accomplish and an ongoing budget to get there.

Starting at $850 plus GST per month for packages. Subject to seasonal availability, so inquire early ahead of summer and winter seasons.
  • Content management can include organic social media posts ideation, creation, scheduling, and community management - For Facebook, Instagram, and Google Map, and websites that are built with Wordpress.

  • Advertising on Facebook, Instagram and Google Search has a steep learning curve. Save yourself the wasted time and money by working with someone who understands your business as well as the platform. You'll see what return you get for each dollar spent on monthly reports.
    *Ad costs are free for registered non-profits!

  • Email newsletters and an updated website are at the core of effective marketing programs since they let you speak directly people who are passionate about what you do.

Case Study: Liquid Activewear

Social media management, photoshoots, and ambassador program

Revived the social media profiles of an established Montréal-based ski and snowboard apparel brand through partnerships and investments in photo and video assets in 2022.

Winter 2022 vs. 2021
⟫ Organic Reach: 38,060 vs. 21,215
⟫ Top Post Reach: 8,562 vs. 3,907

Case Study:
BC River Outfitters

Paid social ads, organic social and blog content, and search engine ads

Used Destination British Columbia and Google Search grant funding to establish social media profiles and create multi-channel campaign to drive website traffic in 2022. Ad budget of $2500.

Summer 2022 vs. 2021
⟫ Total Reach: 552,066 vs. 21

Photo courtesy of Katee Pederson Photography

Revelstoke
Events

I make the magic happen for outdoor recreation events. Thanks to years of volunteering and contracted work, I have the venue knowledge, community connections, and grounded understanding of what it takes to get people to show up and have fun.

Most event management quotes are custom, and start at $1500 plus GST. In general, the earlier I am contracted to help with your event (more than 2 months before) the less it will cost and better attended it will be.
  • Event design makes sure you're meeting your goals within your finite time and financial resources.

  • Maximize attendance and general stoke by handing off marketing tasks - from shareable Instagram videos, to poster printing and distribution.

  • On-site support guarantees you won't have your hands too full to enjoy the event you're hosting. From facilitating breakout sessions, to aprés dance party starter, I'm covered by WorkSafe BC and ready for action.

Case Study:
Wildflower Festival

Organized 4-day summer festival to celebrate wildflower bloom around Revelstoke, British Columbia in the summer of 2022 and 2023.

⟫ Coordinated with 10+ community partners, budget management, innovative programming, and on-site support

Testimonials

She's an incredible resource. Autonomous, good communicator, creative and eager for performance; she is an asset for any company.

Antoine Caron-Cabana

Marketing Consultant, Liquid Activewear

“Kirsten has a hardworking mindset and is great to work with. She's an excellent communicator and keeps me in the loop.

Laura White

Owner, Revy Web Design

She provided expert advice and delivered it on time and within budget. She is a professional in all aspects of her work and a pleasure to work with.

Scott Benton

Executive Director, British Columba River Outfitters Association

Get In Touch

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